While the rare venture can manage to succeed solely on their real-world efforts, most businesses find that an online presence can enhance their endeavours, or even transition their business entirely to the online world. From having the ability to offer basic information such as location and hours of operation to having full e-commerce capabilities, there are many reasons why having a digital presence is important to your business.
It has been said that a company without a digital presence runs the risk of plunging into obscurity. Getting your company set up online can save you money while reaping significant benefits. It has never been easier to reach new customers while letting the world know what you have to offer.
First, let’s cover what a digital presence is. Simply put, a digital presence is an online space that your brand or business owns. It can include your company website, related social media accounts, listings in online business directories, search engine results, paid online ads, email newsletters, or digital transactions such as selling your products on eBay, Facebook or your own website.
Your office or store may be open 9-5, but potential customers are looking for you 24/7. Having an online presence makes it easy for people to get the information they are looking for or to purchase your products even while you sleep. Your business can be running night and day, without additional labour or rent. You’ll grow your business, increase profits and facilitate easy access for your clients. Unlike the physical market, an online presence has no limit of geographical boundaries, enabling you to reach a larger audience and sell to customers anywhere in the world.
Now that people can find you online, you’ll want to establish your brand and create an impression. Through an online presence, you can build an identity for your business, ideally one that can easily stand out. Your website or social media efforts can differentiate you from your competition and help you become appealing to customers by the way you present yourself or the language you use. You can use these platforms to strengthen your brand, by providing a place where customers can explore and learn everything about your business and brand.
Many potential customers will form their first impression of your business through your website, Google or social media. People will learn what you’re all about and get a feel for what’s in store for them when dealing with you. You’ll want to highlight your goods and services while leaving a positive, lasting impression. The bonus is that you have control over your online image, through professionally designed branding and the voice you use, making your company seem more human and relatable.
A digital presence can also make your business appear more credible. Potential customers will have the opportunity to conduct their pre-purchase research and decide if you are likely to fulfil their needs. You’ll have the opportunity to position yourself as an expert by offering helpful information, instructional videos and advice. A professional online presence can also help your business to appear much larger than it is, levelling the playing field in your sector.
Hand in hand with having a digital presence is digital marketing. Long gone are the days of billboards and tv ads. Nothing will give you greater bang for your buck than digital marketing. A professionally executed campaign will bring customers to your door via your website, social media, email newsletters and search engines. Your digital presence will backstop your digital marketing strategy, delivering an incredible ROI. Not only is it affordable, but it is extremely effective, offering you ways to target specific audiences and deliver immediate feedback in ways that offline advertising simply cannot.
Your digital presence will help to build a relationship between your business and your customers, whether existing or potential, better serving their needs by communicating relevant information to your potential customers. When customers can communicate their needs, and you provide solutions through a two-way digital relationship, they are less inconvenienced, and you’ll free up more time to focus on building your empire.
In the digital age, your business needs to have an online presence. The ability to market online is essential for all businesses, big and small, as it impacts the way people make their purchasing decisions. An online presence is one of the most important investments that a business can make and the more time you spend dedicated to building your online presence the more you will get out of it. The benefits are endless!
Need help with establishing your digital presence, or making your existing one more effective? As your business’s marketing partner, Marketing Breakthroughs can offer ongoing support and guidance while providing innovative solutions to help your business stand out in the digital world.