Marketing News2020-03-18T19:58:05-04:00

Marketing News

Marketing Related News

104, 2017

Are You Using Video on Facebook?

By |April 1st, 2017|Categories: Ad Agency Ottawa, Marketing + Advertising Topic Categories, Ottawa Marketing + Advertising, Social Advertising, Social Media Marketing|

Have you been thinking about posting or sharing a video on your business’ Facebook page? It's the next big thing and for the more than 95% of companies we meet, they aren’t aware of Facebook live or the potential opportunities of using video effectively to promote their business on this [...]

2702, 2017

10 Reasons Why Advertising Campaigns Fail

By |February 27th, 2017|Categories: Ad Agency Ottawa, Canadian Marketing + Advertising, Classic Marketing + Advertising, Marketing + Advertising Topic Categories, Ottawa Marketing + Advertising, Toronto Marketing + Advertising, Web Marketing + Advertising|

A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working...

2312, 2016

Does Your Home Page Tell a Compelling Story?

By |December 23rd, 2016|Categories: Ad Agency Ottawa, Canadian Marketing + Advertising, Graphic Design Ottawa, Ottawa Marketing + Advertising, Toronto Marketing + Advertising, Web Design Ottawa, Web Marketing + Advertising, Web Writing|

Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition to attract and entice visitors to either shop online or further engage with a company. I tell our clients everyday that they should aim to be the best online and [...]

911, 2016

How a Terrific USP Built an Empire

By |November 9th, 2016|Categories: Branding Ottawa, Classic Marketing + Advertising, Employer Brand, Ottawa Marketing, Ottawa Marketing + Advertising|

Once upon a time, two brothers decided they would put themselves through college by buying a small pizza business...

1306, 2016

Google Maps to Add Promoted Pins 

By |June 13th, 2016|Categories: Uncategorized|

According to a Google Blog Post a few days ago, soon you will start seeing more ads when getting directions from Google‘s popular mapping service. The ads, called “promoted pins,” will highlight restaurants and other merchants located along your way. They are going to begin appearing inside the directions map as Google [...]

3105, 2016

Why Use Social Media in Your Business?

By |May 31st, 2016|Categories: Uncategorized|

I was talking to one of MB’s clients last week about the explosion in Social Media during the past five years. Most business owners are not aware of the huge reach of most of these online platforms, how fast they are growing, or how to take advantage of them. Most [...]

3005, 2016

Google Redesigns AdWords for a Mobile World

By |May 30th, 2016|Categories: Uncategorized|

The shift to mobile is no longer a change on the horizon, it’s here. In a groundbreaking blog post by Sridhar Ramaswamy, Google’s Senior Vice-President of Ads and Commerce, Google announced last week how it is going to “completely transform how we think and build AdWords.” Text Ads The changes begin with changes to [...]

1705, 2016

Google Eliminates Side Ads, What’s The Impact?

By |May 17th, 2016|Categories: Mobile Web Marketing, PPC + PPM Campaigns, Search Engine Optimization, Uncategorized, Web Marketing + Advertising|

At the end of February 2016 Google announced they were removing side ads from search pages. Many in the industry began speculating how this decision was going to impact cost-per-click (CPC) and competition. Overall, Google went from displaying a maximum of 11 ads per page to displaying a maximum of [...]

1605, 2016

How to Get Ranked on Google’s Page One

By |May 16th, 2016|Categories: eCommerce, Mobile Web Marketing, PPC + PPM Campaigns, Search Engine Optimization, Uncategorized|

Everyone wants a listing on the first page of Google search results, but the question is, how do you get there? This blog post will explain the basics. There are three ways to make it to Page One of Google, and ideally you want to use all three strategies to increase [...]

112, 2015

The Game of Repetition

By |December 1st, 2015|Categories: Ad Agency Ottawa, Branding Ottawa, Canadian Marketing + Advertising, Classic Branding, Classic Marketing + Advertising, Graphic Design, Graphic Design Ottawa, Product Placement, Retail Merchandising, Uncategorized|Tags: , , , , , , |

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing opportunity if you do it right. Sometimes, on the [...]

2611, 2015

Creating a Money-Making Marketing Plan – Part 2

By |November 26th, 2015|Categories: Canadian Marketing + Advertising, Classic Branding, Classic Marketing + Advertising, International Marketing + Advertising, Ottawa Marketing + Advertising, Search Engine Optimization, Social Media Marketing, Uncategorized, Web Marketing + Advertising, Web Writing|Tags: , , , , , , , , , , , , , , |

In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success. In this second part, we’re going to [...]

2611, 2015

Creating a Money-Making Marketing Plan – Part 1

By |November 26th, 2015|Categories: Ad Agency Ottawa, Branding Ottawa, Canadian Marketing + Advertising, Classic Branding, International Marketing + Advertising, Ottawa Marketing + Advertising, Search Engine Optimization, Social Media Marketing, Uncategorized, Web Marketing + Advertising, Web Writing|Tags: , , , , , , , , , , , , , , |

It's no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will better your competitors. [...]

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