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Knowing whether your website is performing to the best of its ability can be a tricky project to take on. Websites are often best looked...
Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective...
Have you been thinking about posting or sharing a video on your business’ Facebook page? It's the next big thing and for the more than 95% of companies we meet, they aren’t aware of Facebook live or the potential opportunities of using video effectively to promote their business on this [...]
- 10 Reasons Why Advertising Campaigns Fail GalleryAd Agency Ottawa, Canadian Marketing + Advertising, Classic Marketing + Advertising, Marketing + Advertising Topic Categories, Ottawa Marketing + Advertising, Toronto Marketing + Advertising, Web Marketing + Advertising
A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working...
Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition to attract and entice visitors to either shop online or further engage with a company. I tell our clients everyday that they should aim to be the best online and [...]
Once upon a time, two brothers decided they would put themselves through college by buying a small pizza business...
According to a Google Blog Post a few days ago, soon you will start seeing more ads when getting directions from Google‘s popular mapping service. The ads, called “promoted pins,” will highlight restaurants and other merchants located along your way. They are going to begin appearing inside the directions map as Google [...]
I was talking to one of MB’s clients last week about the explosion in Social Media during the past five years. Most business owners are not aware of the huge reach of most of these online platforms, how fast they are growing, or how to take advantage of them. Most [...]
The shift to mobile is no longer a change on the horizon, it’s here. In a groundbreaking blog post by Sridhar Ramaswamy, Google’s Senior Vice-President of Ads and Commerce, Google announced last week how it is going to “completely transform how we think and build AdWords.” Text Ads The changes begin with changes to [...]
At the end of February 2016 Google announced they were removing side ads from search pages. Many in the industry began speculating how this decision was going to impact cost-per-click (CPC) and competition. Overall, Google went from displaying a maximum of 11 ads per page to displaying a maximum of [...]
Everyone wants a listing on the first page of Google search results, but the question is, how do you get there? This blog post will explain the basics. There are three ways to make it to Page One of Google, and ideally you want to use all three strategies to increase [...]
Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing opportunity if you do it right. Sometimes, on the [...]
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