New Media, Direct Marketing and Radio Remotes Help Drive Record Crowds to TOOLFEST 2017

HomeNew Media, Direct Marketing and Radio Remotes Help Drive Record Crowds to TOOLFEST 2017
Toolfest 2017 Venue

Marketing Breakthroughs was delighted to be asked by our valued client client Preston Hardware to design the media campaign for this year’s Toolfest. We have been managing the media for Preston since 2007.

Highlighting the campaign this year were three radio remotes featuring:

Andrew Elliott

Andrew Elliott from Live 88.5 FM

Jeff Hopper

Jeff Hopper from Country 94

Steve Warne

TSN 1200 AM hosted by Steve Warne

MB’s Steve Klein and Erin Giakoumelos produced these live broadcasts, which were set up on Preston Street right in front of the venue for TOOLFEST: the Sala San Marco. Working closely with Preston Hardware’s Joey Frangione. Roberto Giannetti and Johnny Giannetti, we created a newly redesigned promotional flyer for TOOLFEST 2017, a new Facebook campaign, and a new Promotional Video.