Marketing Breakthroughs offers high-performance eCommerce and web design services in Ottawa, Toronto and throughout Eastern Ontario. When the professional team at Marketing Breakthroughs designs and develops a new WordPress or e-Commerce / Shopify / WooCommerce / Volusion website for a client, we follow a proprietary 15-step process. This process has been developed to ensure the client gets the traffic and conversion (as measured by clickthroughs, telephone calls, web form submissions and sales results) they’re looking for.
Our Web Design Process
After contacting Marketing Breakthroughs with a web design inquiry, clients usually meet with our CEO Steve Klein. Steve has more than 20 years of experience and has led hundreds of projects. They discuss the client’s current site or designing a site for a new business, their goals, their brand, their digital advertising strategy, present website content and highlights from Marketing Breakthroughs’ portfolio.
Once Steve has an in-depth understanding of the client’s needs and business goals, he will develop a customized proposal. He will meet with the client and review the proposal in detail. At Marketing Breakthroughs, each of our website design proposals is prepared specifically to fit the client, their budget and exact situation.
Usually, Marketing Breakthroughs proposals include the following:
1. A User Experience Strategy and Sitemap
2. A Lead Generation Strategy
3. A Keyword and SEO/Optimization Strategy
4. A Plan to Add Video and Digital Photographic Content
5. A Content Marketing and Link Building Strategy
6. WordPress Website Hosting Services
7. Post Launch Technical and Maintenance Support
Post-Launch Web Design Services
After a web design has been approved by a client and launched, Marketing Breakthroughs will develop customized Website Training Notes and will train the client in the WordPress or Shopify Content Management System (CMS). Using these notes, the client is able to make changes on their own, such as adding a blog post or updating a page. Marketing Breakthroughs also offers monthly WordPress and e-Commerce/Shopify website maintenance services, including updating and adjusting keyword strategies based on shifting search trends and website performance, creating weekly and monthly performance reports, writing fresh content such as blog or social media posts, producing video and pay-per-click digital advertising campaigns.
Marketing Breakthroughs offers website hosting services to our Ottawa, Toronto and Eastern Ontario clients in partnership with WP Engine.