The old adage “If you want it done right, you have to do it yourself” has run its course. Sure, it is great in theory and sometimes seen as a badge of honour, but it fails the litmus test when put into practice. You’ll never get anything done and certainly can’t grow.
Instead, consider another proverb, “Geese fly 70% further in formation.” We can learn a lot from nature. Scientists have shown that when flying in a V-formation, the entire flock can travel a range that is 70% longer than a goose flying on its own.
Translation: You can take your business further, more quickly and with less effort as a team sharing a common goal that benefits from the group’s momentum.
Are you wearing too many hats? Here are a few reasons why it is important to delegate.
You’ll free up your organization
When you are wearing too many hats, you are holding your company back from reaching its potential and truly excelling. Instead of being simply good enough at everything, consider stepping back and let others shine at the things they’re really good at. When all components of your organization are working at optimal levels, the business will be stronger, and the whole will become greater than the sum of its parts.
Refocus on business/time management
Ask yourself what you could be delegating to others, and what is the best use of your time. Take tasks off your plate and focus on your key role. You may discover that what used to be “I can’t afford to” quickly becomes “I can’t afford not to”. As you concentrate on the management of your business strategy, others can focus on the individual components of that strategy. You’ll get so much more done in a shorter time.
Find out which areas of your business you are spending too much time on, such as marketing or competitive analysis or even HR, and delegate those tasks. You’ll quickly discover how much time you could free up by passing these tasks to someone else. If you don’t have people in-house who specialize in these areas, consider engaging an outside team to handle them for you. This newly found time could be spent developing new ideas and strategies, or other things you haven’t been able to get to.
Dedicated focus on platform engagement
You can’t possibly be expected to keep up with the daily changes in how each and every marketing platform works, and still run your business. Your marketing efforts, whether search engine optimization (SEO), pay-per-click (PPC), email marketing, radio & print or social media require dedicated personnel to make them work at their best and get you the most results and value for your budget. A dedicated marketing team has the experience, knowledge and skill to stay on top of the nuances of each marketing platform and navigate the changes with ease. You’ll benefit from their expertise, achieve greater brand recognition, see increased sales and reduce expenses when you delegate these tasks.
Remember the TEAM acronym learned in school? Together Everyone Achieves More. A cliché but learning to delegate can be the biggest game-changer for your business.
Your partner in growth, Marketing Breakthroughs can help you to increase your productivity, delivering real results for your business. Our highly trained team of marketing specialists will help you scale your business, achieve a more balanced work life and excel in areas more effectively and efficiently.
Contact us today to schedule a free strategy session to develop a plan of action to accelerate your organization’s growth through delegation, leverage and automation today.