Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations.

Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase your website visitor conversion rates.

A “landing page” is the first page a website visitor sees and can be any page on the website, often a Home page, especially when a website is found through an organic search. Home pages do not necessarily include a directed sales pitch or phraseology to convert visitors into leads or buyers, more often containing general information about the product or service that is offered.

A PPC landing page focuses on a particular product or service. PPC landing pages are targeted, with traffic flowing from paid ads, email campaigns, and social media. These landing pages contain a clear call-to-action (CTA) and employ the use of keywords and well-written headlines.

User Experience (UX) for Landing Pages

The user experience varies for