Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Phonebloks and Crowdsourcing Social Media Reach

A tidal wave of innovation can start with one tweet. Or in this case, it can start before the campaign even begins, as Dave Hakkens of the Netherlands discovered last week. If you haven’t heard of Phonebloks, it’s a pretty revolutionary concept...

100 Ways to Promote Your Business

It’s often said that marketing is a game of repetition, but it’s also a game of ideas. While you want to get the most out of every advertisement that you create, you also want to advertise yourself in a way that has people talking. This means getting...

9 Seconds to Win: Selling in the Attention Economy

You have the attention span of a goldfish. That’s what Jeffrey Gitomer says in his book Social Boom! So as a business owner, blogger, politician or PR professional, you have nine seconds to capture the attention of visitors to your website before they’re...