Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Web Marketing: MB Launches New Holmes Heating Tools

In early June 2011, Holmes Heating launched their revitalized website, giving the company a bold and dynamic online web marketing presence like never before. This clean and crisp design not only thrilled the owners and staff of this 50-year-old Ottawa business, but...

Video Marketing And Its Growing Impact in Canada

It’s no surprise that online videos are playing a large role, not only in video marketing and branding, but also in society as a whole. Want to listen to a new hit song? Watch the video. Missed your favourite CTV show? Turn to YouTube. Trying to learn how to “Grill...

Protect Your Reputation in the Social Media Jungle

The new world of social media offers many an opportunity to reach out, to engage. For a local Ottawa business, social media can allow you to turn your customers into “friends” and “followers” and provide you with a chance to speak to potential leads on a more personal...

A New Take on Coupon Advertising

I stumbled across a really cool example of billboard advertising on The Marketing Blog (brought to you by the editorial team from Marketing Magazine) today: James Ready beer has these innovative advertising billboards in Southern Ontario that act as giant coupons. The...