Top 10 Marketing Ideas of 2009

What a year! To celebrate, here’s another list of top achievements from 2009 for you to enjoy. As you know, MBMagazine is a collection of news, opinions, and ideas presented by the creative minds at Marketing Breakthroughs. This year, the team got together and...

Koodo’s Brand Refresher, Just in Time for Spring

It’s been one year exactly (give or take a few days) since Telus Corp. launched its discount brand Koodo Mobile. Hitting the public with retro 80’s exercise-inspired commercials (complete with headbands, leg warmers and lots of spandex), Koodo took off by...