Advertising: The New Rules

Advertising is sexy. Brands and agencies attempt to cajole purchase decisions via the innate human mechanisms which respond to allure and appeal. Speaking at (yes, at) people’s unconscious whims has always been highly effective — something that the Madison...

Advertising: Did You Learn Anything, Tiger?

Wow. Nike’s first Tiger Woods-centric advertising since everyone’s opinion of the golf great drastically changed last fall has surfaced. They aren’t brushing scandal under the rug. They have Tiger staring the audience in the eye, while the voice of...

The Best of the Best: Commercials, 2009

Recently, I had the pleasure of viewing the World’s Best Commercials as per the 2009 London International Awards. Although some spots were obviously made with the sole intention of winning awards, others were able to do the near impossible: connect us with the brand...

My Most Memorable Super Bowl Commercials

With only 25 days before Super Bowl XLIV, every sports fan can feel the anticipation mounting, and I’m definitely one of them. Although I don’t follow any team religiously, I am a huge Super Bowl fan! Ever since I was a kid, I enthusiastically tune in to watch what I...

Brand + Video = Hollywood + Advertising

Remember when David Fincher made Fight Club? Apparently he’s pretty good at crafting a brand message too, and making Nike ads. This one is part of a series called LEAVE NOTHING Watch it at Youtube. There are more, too. Here’s another LEAVE NOTHING Nike Ad....