Starbucks’ “Pledge to Do Some Green” Marketing Campaign

Just stumbled across the new Starbucks Canada marketing campaign, and I think it has a lot going for it. Here’s how it works: You log on to the Starbucks Canada’s Facebook page, “PLEDGE TO DO SOME GREEN”, and get rewarded with a free tall cup of Pike Place Roast...

The Shoe Blogger: Manolo Blahnik Rocks It!

The self-called ‘shoe blogger’, Manolo Blahnik, proves that a blog doesn’t have to be informative (or useful) to be immensely popular. Manolo’s Shoe Blog has a devoted following, a large proportion of which are Gen-Y females who are brand new...