Social Advertising: The New Feel-Good Marketing?

I think I like the Pepsi Refresh Project, Pepsi’s new social advertising consumer generated marketing (CGM) campaign. If you check out the website, you’ll see that the collection of ideas in the running for grants (currently 241) are pretty nifty....

Social Media: Embrace it Or Miss Out

Why should my business embrace social media? Because Big Companies Are Scared of Social Media. Social Media is about, you know, socializing. Engaging back and forth with someone. It’s not the same as a TV or Radio ad. Your audience isn’t passive, meaning...

Making Social Media Marketing Work for YOU!

Well, it has now been proven… hands-down… no questions asked… statistics and everything… that you and your business are expected to have an online social media presence. (I’m being facetious, by the way, just in case the hyperbole was...