9 Seconds to Win: Selling in the Attention Economy

You have the attention span of a goldfish. That’s what Jeffrey Gitomer says in his book Social Boom! So as a business owner, blogger, politician or PR professional, you have nine seconds to capture the attention of visitors to your website before they’re...

Introduction to Twitter Marketing

“Twitter’s power is in its authenticity and transparency.” – Aaron Brazell “People don’t want mediocre interaction.” – Seth Godin Marketing on Twitter isn’t the same as, say, marketing on television. On television,...

The Democratization of Google: Step One

Some months ago, Steve blogged about Google instituting a beta version for a few testers that would allow them to rate search results, similar to Digg. Well, Google has now released it publicly: Google SearchWiki brings custom search results It’s now open to...

Making Social Media Marketing Work for YOU!

Well, it has now been proven… hands-down… no questions asked… statistics and everything… that you and your business are expected to have an online social media presence. (I’m being facetious, by the way, just in case the hyperbole was...