Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Enhance your LinkedIn, Enhance your SEO

Entrepreneur posted a great article on the “4 Tips for Supercharging Your Business’s LinkedIn Profile”. It is important for everyone interested in SEO and online branding to take some time to consider their LinkedIn presence, and what they can do to enhance it....

100 Ways to Promote Your Business

It’s often said that marketing is a game of repetition, but it’s also a game of ideas. While you want to get the most out of every advertisement that you create, you also want to advertise yourself in a way that has people talking. This means getting...

Web Marketing: MB Launches New Holmes Heating Tools

In early June 2011, Holmes Heating launched their revitalized website, giving the company a bold and dynamic online web marketing presence like never before. This clean and crisp design not only thrilled the owners and staff of this 50-year-old Ottawa business, but...