Advertising: The New Rules

Advertising is sexy. Brands and agencies attempt to cajole purchase decisions via the innate human mechanisms which respond to allure and appeal. Speaking at (yes, at) people’s unconscious whims has always been highly effective — something that the Madison...

5 Marketing Buzz Words That Should Disappear

There’s a fine line between using marketing buzzwords to hold interest and in using them to make yourself sound… well, smarter than you are. Take for instance, this quote from the boardroom of a Fortune 500 company (source wisely held back): “We...