Undercover Marketing? Keeping Up With the Joneses.

“The Joneses” is a new Demi Moore/David Duchovny film coming soon to a theatre near you. Check out the trailer below. According to the synopsis, the film is about four individuals living undercover as a picture-perfect family. What their neighbours...

Advertising: Did You Learn Anything, Tiger?

Wow. Nike’s first Tiger Woods-centric advertising since everyone’s opinion of the golf great drastically changed last fall has surfaced. They aren’t brushing scandal under the rug. They have Tiger staring the audience in the eye, while the voice of...

Friday Breakthrough: Olympic Marketing Edition Part One

The Friday Breakthough is Ottawa’s weekly roundup of some of the Internet’s best marketing and social media articles for a less-than-intense day at the office. For the duration of the Winter Olympic Games, the Friday Breakthrough will be dedicated to reviewing The...

Brand + Video = Hollywood + Advertising

Remember when David Fincher made Fight Club? Apparently he’s pretty good at crafting a brand message too, and making Nike ads. This one is part of a series called LEAVE NOTHING Watch it at Youtube. There are more, too. Here’s another LEAVE NOTHING Nike Ad....