Does Online Outrage Hurt Ikea? No, Despite Weak Social CRM

Online petitions are the norm these days. They’re so easy to distribute, sign, and present to concerned individuals that going door-to-door with a pen and paper has become as antiquated as rabbit-ear antennae on a TV. Why hello there, Social CRM! These petitions are...

ExecTweets: Twitter Enters Advertising Deal with Microsoft

Twitter’s first real monetization and advertising deal is officially official on CNN. As well, Search Engine Journal had a brief post about the new deal. ExecTweets is a special Twitter page (it has its own domain) that compiles tweets from the world’s top...