The Game of Repetition

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Friday Brief: 2015 Ottawa Ad Agency Trends

In 2012 Paul Austin-Menear posted an article to MBlog titled “Advertising: The New Rules” and almost three years later, everything he said is still holding true! Ottawa ad agencies are far from what is depicted in pop culture of the Madison Avenue “Mad Men”...

Reviving your Brand to Align with your Growth

Each year that you are in business you experience growth, but how often do you look at adjusting your branding to mirror that growth? Perhaps when you started out you were focused on just one part of the city, but now you find yourself stretching across more of the...