If Copy Is Dead, Then Long Live Copy

The debate between long copy and short copy has been going on for years. Last week, my colleague Paul Austin-Menear waded into it, proclaiming “The Death of Long Copy.”  But instead of favouring short copy, as many have done before him, he writes that...

The Death of Long Copy: A Digital Marketer’s Perspective

Long Copy (noun): A detailed and lengthy approach to describing the product or service, its uses, benefits, features and the like versus those of competitive products. As a general rule, expensive or complex products or unique services require longer copy —...