‘Going Green’ and Product Differentiation

My all-time favourite ad guru, Jennifer Wells of The Globe and Mail, sang the praises of the new ad spot for Sun Chips and the world’s first compostable chip bag. According Adhocracy, Wells’ popular blog, she “absolutely loves this ad spot,”...

Hot Topic: The State of Canadian Marketing

In Friday’s Globe and Mail, Arlene Dickenson (of Venture Communications and Dragon’s Den fame) offered some interesting insights, opinions and predictions about the state of Canadian marketing. Here are some of the highlights from her one-on-one interview...