Phonebloks and Crowdsourcing Social Media Reach

A tidal wave of innovation can start with one tweet. Or in this case, it can start before the campaign even begins, as Dave Hakkens of the Netherlands discovered last week. If you haven’t heard of Phonebloks, it’s a pretty revolutionary concept...

The Friday Breakthrough: Remember the AOL Brand?

The Friday Breakthrough is Ottawa’s weekly roundup of some of the internet’s best marketing and social media articles for a less-than-intense day at the office. Remeber AOL? It’s been many years since this online portal has been central to...

Metallica + Ottawa = 19,100 Free Downloads!

They took Napster to court thinking they could somehow curb the tide of online music. But now heavy metal superstars Metallica are singing a whole different tune when it comes to their online strategy, and the results have benefited both the band and their fans. After...

Hand-Held Public Broadcasting, err, Podcasting!

Some folks may complain that CBC is increasingly irrelevant in our modern 24-hour news and Internet world. Everyone seems to blog constantly, CNN reports more news than any person would ever want to know, and Twitter is delivering information directly into our...