The Secret to Ads that Sell

It’s a total cliché to talk about how busy we all are “these days.” For me, truly busy times come and go, but there is never any shortage of distractions clamouring for attention. Earlier this month my colleague Shawn Anctil wrote about Jeffery Gitomer’s assertion...

Marketing + Customer Experience Lessons from UXcamp Ottawa 3

Here at MB, we’re all students. Every day includes lessons learned about marketing. Or perhaps we just take lessons about everything and just make them about marketing. Over the weekend, I was a very enthusiastic attendee at UXcamp Ottawa. Technology, and how we...