Marketing: IKEA’s Largest Canadian Store to Go to Ottawa

The Swedish home furnishings retailer that’s loved around the world, has just proclaimed its love for Ottawa in the form of a new, 389,000 square foot store. Set to open in 2011, it will be relocated and rebuilt at the Pinecrest Shopping Centre. Seeing that Ottawa is...

Does Online Outrage Hurt Ikea? No, Despite Weak Social CRM

Online petitions are the norm these days. They’re so easy to distribute, sign, and present to concerned individuals that going door-to-door with a pen and paper has become as antiquated as rabbit-ear antennae on a TV. Why hello there, Social CRM! These petitions are...