Google’s Free Testing Tools for Websites

How to Use Google’s Free Testing Tools to Optimize Your Website Performance Many Angles of Website Performance Knowing whether your website is performing to the best of its ability can be a tricky project to take on. Websites are often best looked at from a...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Friday Brief: A Look at Marketing Stories this Week

In this week’s Friday Brief we look at the latest news in digital and traditional marketing. Do you have a favorite article we should read? Send it to us so we can share it with others! You Can Now Choose Who Will Manage Your Facebook Account After You Die One of the...

Phonebloks and Crowdsourcing Social Media Reach

A tidal wave of innovation can start with one tweet. Or in this case, it can start before the campaign even begins, as Dave Hakkens of the Netherlands discovered last week. If you haven’t heard of Phonebloks, it’s a pretty revolutionary concept...