Facebook Launches New Metrics for Advertisers

Recently, Facebook has made improvements to their metrics based on feedback from businesses who run advertisements...

Creating a Money-Making Marketing Plan – Part 2

In the first part of this two part series we looked at the importance of having a marketing plan and reviewed [...]

Creating a Money-Making Marketing Plan – Part 1

It's no great secret that planning is the first key to success in any business venture. A sound marketing plan [...]

Snickers and ‘Snacklish’: Great Marketing Campaign or Not?

Confectionery giant Mars has just launched a major marketing campaign for its best selling candy bar, Snickers, that is centered [...]