Friday Brief: 2015 Ottawa Ad Agency Trends

In 2012 Paul Austin-Menear posted an article to MBlog titled “Advertising: The New Rules” and almost three years later, everything he said is still holding true! Ottawa ad agencies are far from what is depicted in pop culture of the Madison Avenue “Mad Men”...

Reviving your Brand to Align with your Growth

Each year that you are in business you experience growth, but how often do you look at adjusting your branding to mirror that growth? Perhaps when you started out you were focused on just one part of the city, but now you find yourself stretching across more of the...

Copywriting: 5 Important Questions

Want copywriting in your advertising that sells? If so, there are several questions you need to answer. These questions will help you form a plan of attack, ensuring that you begin the copywriting process knowing exactly how you’re going to convince your customers to...