Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

The Secret to Ads that Sell

It’s a total cliché to talk about how busy we all are “these days.” For me, truly busy times come and go, but there is never any shortage of distractions clamouring for attention. Earlier this month my colleague Shawn Anctil wrote about Jeffery Gitomer’s assertion...

Web Marketing: MB Launches New Holmes Heating Tools

In early June 2011, Holmes Heating launched their revitalized website, giving the company a bold and dynamic online web marketing presence like never before. This clean and crisp design not only thrilled the owners and staff of this 50-year-old Ottawa business, but...

Tell me a story of Ottawa Marketing…

When was the last time you heard a good story? A great anecdote even? The type of story that you just couldn’t wait to tell your friends? Why aren’t the stories told in Ottawa marketing better? On my drive to work one morning last week, I heard a promo on CBC...