If Copy Is Dead, Then Long Live Copy

The debate between long copy and short copy has been going on for years. Last week, my colleague Paul Austin-Menear waded into it, proclaiming “The Death of Long Copy.”  But instead of favouring short copy, as many have done before him, he writes that...

The Power of Context in Copywriting

The final agent of change that Malcolm Gladwell identifies in his book The Tipping Point is “The Power of Context”. The Power of Context suggests that epidemics are strongly influenced by their situation and the circumstances, conditions and particulars of the...

11 Awesome Link Building Resources

What is Link Building? The purpose of link building is to increase authority. Relevant links tell Google what similar sites think of yours. The more inbound links you have, the more “authority” you have, and the higher you’ll rank in search engines....