SME Marketing Lessons from The Subservient Chicken

In the course of brainstorming ideas for the MBlog, I asked a few MB staffers over lunch about marketing and advertising campaigns that they found particularly memorable. I was shocked when none of them remembered my number one pick, The Subservient Chicken. Obviously...

Social Media Marketing – Let’s Monetize This Thing!

I recently came across 11 Business Plans for Twitter, a collection of business plans submitted by people on how to monetize Twitter. It’s pretty tough to do social media marketing with a clear monetization strategy. People on social media generally don’t...

A Facebook Social Media Campaign Done Right? Whoa.

When it comes to Web 2.0 and Social Media, Facebook is definitely at the top of the heap. However, despite all of its success, Facebook is still nothing more than a place where web advertising goes to die — the futile attempts to leverage Facebook as an...