A New Take on Coupon Advertising

I stumbled across a really cool example of billboard advertising on The Marketing Blog (brought to you by the editorial team from Marketing Magazine) today: James Ready beer has these innovative advertising billboards in Southern Ontario that act as giant coupons. The...

Hay Bales or Billboard Advertising?

I read somewhere recently that “cellphones are the new billboard advertising.” This may be true in some parts of the world, but in rural Alberta the bale of hay is giving cellphone ads a run for their money. That’s right. Bales of hay. Apparently, in...