5 Essential Characteristics of a Winning B2C Business

This isn’t a post about marketing, advertising, social media, or the hottest shiny new toys on the internet. It’s not a post about brand, nor design, nor persuasive copy that pushes the buy button – and brings in a boatload of new customers. This is...

Trending: Top 5 Must-Do’s for Launching eCommerce

This is the second of a two-part series on eCommerce retail systems in Canada (Part I is available here).   eCommerce really isn’t anything new by now in Ottawa, or the rest of the country- though in recent years has started to show explosive growth. This...

Web Reviews and Social Customer Relationship Management

Here’s a real mind boggler about online customer reviews, and it relates to good social customer relationship management (sCRM): Bazaarvoice has served over 10 billion peer reviews to date, and the majority of them are 4.5 out of five stars. Even more surprising, a...