The Friday Breakthrough: Remember the AOL Brand?

The Friday Breakthrough is Ottawa’s weekly roundup of some of the internet’s best marketing and social media articles for a less-than-intense day at the office. Remeber AOL? It’s been many years since this online portal has been central to...

Top 5 Brand Marketing Lessons from Ottawa’s Apple Store

When the Rideau Centre Apple Store opened in Ottawa, it was a quiet revolution for Mac and iPod fans. Finally they would have a place to go and worship their favourite consumer electronics. And it was a brand marketing home run for the Cupertino juggernaut. But more...

Brand Vs. Intellectual Property

Apple is threatening legal action against the Victoria School of Business and Technology, the Globe & Mail reported earlier this week. According to the lawyers representing Apple Inc., the school’s logo reproduces the Apple brand, thereby “falsely...