Transitioning from a local landscape supply company to a nationally recognized distributor of hardscaping supplies for landscape architects and homeowners is no easy feat. Over the last few years, Stone Deck Innovations has built a well-deserved reputation based on trust, reliability and quality, leading to their products being in demand in every corner of the country.
In 2018, when this motivated entrepreneur was ready to make the leap and take his business to the next level, he called Marketing Breakthroughs. We immediately got to work doing our homework on the business, the industry and its potential, diving deep into the vertical’s research and pulling insights out of the data. Our team completed a meticulous assessment, before developing a comprehensive marketing plan that produced powerful results.
Our creative process started with an analysis of the strengths and weakness of this existing brand. This strategic review demonstrated that the existing business was seen as a landscaping vs a landscaping supply company. This distinction was critical for Stone Deck Innovations in how their audiences engaged with their brand and the resulting market share. Our goal was to reposition the business and create a more distinctive and recognizable brand that better reflected their service offerings and could scale nationally.
Marketing Breakthroughs’ first step was to adjust the company’s name and create a powerful complementary identity that would make the brand stand out from its competitors. By combining a brandmark (symbol) with a distinct typeface we created an easily identifiable brand that resembled both the company’s initials (SD) and their stone tile products. Our modern design showcased the brand in a simple yet fresh way to further establish Stone Deck Innovations as a leader in their industry.