In early 2015, MB launched a series of specialized services for Ottawa startups, helping them achieve exceptional results and growth. These expert services include:
- Marketing Coaching
- Startup Business + Marketing Plans
- Business Model Coaching
- Product/Market Research
- Branding + Naming
- Digital Advertising Campaigns
- Investor Pitch Training
All of these services are supported by CEO Steve Klein’s 25 years as a Canadian marketing leader and business coach, as well as the dynamic team at Marketing Breakthroughs.
On January 6th, 2015, Steve gave a talk at eSAX entitled “8 Secrets Behind Every Successful Startup.”
8 Marketing Secrets Behind Every Successful Startup
- Define What Success Looks Like FIRST
- Commit to ONLY One, Two or Three Concrete Goals, with Specific Dates
- Don’t Start without a 100% Fully Completed, Rock Solid, Business + Marketing Plan
- Make Sure your Business Model Will Make Money Early and Follows K.I.S.S.
- Be Different. Be Remarkable. Define Your Value Proposition Clearly
- Do your Homework and Research the Needs of your Number#1 Target Market
- Always Remember . . . Great Marketing Is All About Positioning
- Find a Seasoned Coach Before You Start Spending and Investing
“With only 50% of startup companies surviving their first five years, having a rock solid business and marketing plan from the start is essential for success,” emphasized Klein. “You need to have a very clear view of your company’s value, where you stand in the marketplace and a list of short and long-term goals.”
Now in its 21st year, Marketing Breakthroughs is Ottawa’s leading digital marketing and branding company, offering the widest range of conventional and digital advertising services in Canada.