Now that the buzz about social media has quieted down and the pretenders have left the room, smart business people understand that social media is a powerful, effective channel to build high quality dialogues directly with their customers by engaging in Social Media Marketing.
Marketing your business effectively on social media requires a hybrid approach:
Social Customer Relationship Management (Social CRM)
Social media isn’t a television, it’s a telephone. If you’re advertising in social media channels, your customers expect that they can contact you through those same channels and have a conversation about their needs. Expect your customers to reach out to you via Twitter, Facebook, and LinkedIn (if your business is B2B).
Social Media Marketing and Advertising is the New Frontier
Social media channels are media channels, which means that you have a great opportunity to promote your business through them in a highly targeted way. Facebook, Twitter, LinkedIn, and YouTube all offer paid placements that the social media marketing experts at Marketing Breakthroughs can help you understand and harness to support your campaigns and drive leads.
Think that your business can afford to ignore social media marketing? The numbers say otherwise.
In 2010, there were 590,000 people on Facebook in the Ottawa-Gatineau area. Today, there are over three-quarters of a million! Social media isn’t just for young people, either. The fastest-growing demographic on Twitter in 2013 was the 55-64 age group.
And what better way to back up your social media marketing than with exceptional content? With our content marketing services, you’ll be giving your customers something to Tweet about!
We’ll Create a Great Social Media Image for Your Company
As a powerhouse Ottawa marketing and advertising agency, we can help you build a dramatic social media marketing presence that generates a buzz and creates lasting value for your business. Together, with our comprehensive team of web designers, SEO experts, graphic designers, video producers, and advertising specialists, we’ll help grow your business.