We have designed high-performance marketing strategies and plans in Ottawa, Toronto and throughout Eastern Ontario for more than 20 years. Marketing Breakthroughs can develop a custom-designed strategy that fits your business perfectly. We’ll work closely with you and your team to design a step-by-step game plan that transforms your business and takes it to the next level.
Our Proven Marketing Strategy and Planning Process
Marketing Breakthroughs’ CEO, Steve Klein, and his colleagues have written more than 500 business and marketing plans using a proprietary process that he developed in the late 90s following the teachings of Jay Conrad Levinson, the father of Guerilla Marketing.
Every successful plan begins with a well-thought-out outline and this is true for every plan (as well as every advertising campaign) designed by Marketing Breakthroughs. We believe passionately in Stephen Covey’s famous phrase; “begin with the end in mind.”
Although every plan that we design for clients is tailored specifically for their needs, time frames and budgets. Usually speaking, each plan follows the outline below.
1. Executive Summary
2. Primary Objectives
3. Secondary Objectives
4. Situation Analysis
5. Competitive Analysis
6. Key Target Markets / Description of Ideal Customer Groups
7. Differentiation Analysis / Value Proposition
8. Business Model Assessment
9. Summary of Marketing Strategies
10. Tactical Plan and Implementation Calendar
11. Revenue Projections
12. Marketing and Advertising Budgets
Plans designed by Marketing Breakthroughs are clear, concise and meant to be a complete blueprint for success. They usually include a section that describes how the plan will be governed during the planning period. Usually, the client asks Marketing Breakthroughs to lead the implementation of the plan, however, this is entirely at the client’s discretion.
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Other Marketing Strategy + Planning Services
1. Business Expansion + New Venture Planning
2. Startup Marketing Planning
3. Experience Mapping
4. Marketing Research + Customer Surveys
5. Positioning Slogans
6. Media Buying
7. Media Planning
8. Marketing Calendars
9. Budget Development
10. Competitive Analysis + Monitoring