For many owner-managed companies, Marketing Breakthroughs is the clear choice when it comes to logo design and branding in Ottawa, Toronto and throughout Eastern Ontario. At Marketing Breakthroughs, we believe that a company’s brand is far more than just a pretty picture or logo. It’s a collection of opinions gathered from stakeholders both in and outside the business, including customers, suppliers, employees and managers in the business. A distinctive brand and positioning slogan are essential elements in growing a company and taking it to the next level.
The creative team at Marketing Breakthroughs has a proven track record of really getting to know a client and crafting a compelling story about their brand and what makes them truly unique. We work collaboratively with clients using our proprietary branding and logo development process. This 10-step process has been developed over the past 20 years.
Our Logo Design and Branding Process
After we develop the collection of opinions and experiences, i.e. the story behind a client’s new brand, our talented graphic designers and writers get to work and bring the new brand identity to life. This process includes the following key elements.
- Prepare a written Creative Vision and Brief.
- Determine the three or four words that truly describe in simple and compelling terms what the new brand is all about (called the Brand Essence).
- Prepare a list of criteria that will be used to judge the creative concepts at each stage of the branding process.
- Prepare a timetable to manage the process.
Marketing Breakthroughs offers our clients in Toronto, Ottawa and throughout Eastern Ontario a very inclusive and collaborative approach to building a new brand. We usually form a joint Client + MB Branding Team to manage the process to a successful conclusion.
Most importantly, Marketing Breakthroughs is built to get branding and logo design projects completed – on time and on budget. Our leadership, creativity, expertise and “can-do” attitude set us apart: we invite you to visit our many client review letters and Google Reviews.