Like most businesses, you have a website and a presence on several social media platforms. So far, so good, you have some likes and followers, but things are a little dull. You’re just not seeing the magical results that other companies are achieving through their online marketing efforts.

Just like in other areas of business, “Build it and they will come” is an untruth. With millions of things jostling for people’s attention on the internet, you need to give people a reason to engage with you and your brand. Some businesses do it poorly, treating their websites and social media accounts as a soapbox. Others excel in online marketing by engaging their audience. Unsure where to go from here? Read on for a few tips to encourage online engagement and take your website and social media to the next level.

Look after things at home– There is no point in engaging your audience and getting them excited about your brand if you lose them when they visit your website. Enlist the help of professionals to perform a site audit. An agency can optimize your website’s functionality, improve your conversion rates and add ways for customers to get in touch with you, such as a contact forms and live chat.

A digital marketing agency will also improve your website’s SEO value, positioning it to attract even more search traffic- key to finding people who are looking for you. In conjunction with this strategy, the agency may also integrate a blog into your website. This will not only serve to engage website visitors but will also assist in improving your search engine placement. An agency can even write these blog posts on your behalf, ensuring they are SEO-optimized and filled with the topical, engaging content your customers want to read.

Staying in Touch– Another great way to build audience engagement is through email blasts. Newsletters can still be wildly effective if done right, utilizing the latest tools designed to customize your message to individual readers and grow your email list. These eBlasts present an excellent sales opportunity for your business, with the ability to tailor your offers to specific readers, improve click-through rates and deliver news to your audience. If skillfully and professionally executed, your email marketing campaigns can engage customers and will leave them looking forward to the next one. Pro tip: Make sure they’re designed to be responsive so that they can be easily viewed on any device.

Right Here Right Now– Seeking immediate results? A digital marketing team will hit the ground running as they skillfully manage your PPC and paid social media ad campaigns, delivering instant engagement. They will deliver the best possible results while getting the most from your budget. An agency team can quickly broaden your audience, drive new sales and leads to your business. By enlisting experts, you’ll avoid the money lost through trial and error while you try to learn what works on your own.

Enlist a Professional– The best strategy for encouraging online engagement is to apply a cohesive approach to your social media efforts. Hit them from all angles- strong, compelling graphics that grab your audience’s attention and inspire them to share with others, hashtags to make it easier to find and of course, engaging content that not only welcomes but is designed to draw them in. By being active and present, you’ll encourage your audience to do the same as they interact with your brand and others doing the same. Having a real person available to engage one on one with your audience will create a meaningful relationship between your brand and your audience, elevating their trust. While you are busy building your empire, your marketing agency can look after this for you, even while you sleep.

An agency can help you to create and share content your audience finds valuable, keeping them engaged with your brand. With their support and guidance, you’ll be able to produce content that is topical, on-trend with current events and well received by your audience. From holidays and pop culture to trending hashtags, your agency keeps current about what is popular and trending, ensuring your brand stays relevant.

A digital marketing agency knows all the best practices and strategies for increasing your online engagement. By encouraging online engagement, your audience will feel a part of something, sharing a sense of pride in your success. Some will become your greatest fans, sharing the word about your business and its benefits. Greater engagement is key to the success of your online marketing efforts while raising brand awareness and generating sales.

Looking to build new and better relationships with your customers? Marketing Breakthroughs is your digital marketing partner, guiding and supporting your business through all aspects of strengthening your brand through audience engagement. Contact us to learn more about the benefits of improving your brand’s online engagement and scaling your business.