The Friday Breakthrough is Ottawa’s weekly roundup of some of the internet’s best marketing and social media articles for a less-than-intense day at the office.

Remember AOL? It’s been many years since this online portal has been central to anyone’s internet experience, but the company is trying to change all that with a new logo and branding strategy. I like it! AOL Revamping Its Logo, in Hopes of Reviving the Brand.

Apple’s iPhone is dominating the smartphone web market, with 55% of mobile internet traffic in the United States coming from the popular touch-screen device, according to a recent report. Google’s Android mobile platform takes second place with 20%.

A group of magazine publishers are planning to launch a service that may become a one-stop shop for digital magazine content, much like iTunes has for digital music. Time Inc., Condé Nast, Hearst and Meredith will join forces to distribute their content, much like different broadcasters have contributed to Hulu. If successful, it could mean a major breakthrough for paper news publishers. including newspapers.