In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success. In this second part, we’re going to give you a step-by-step guide on how to turn all that information into a successful marketing plan for your Ottawa business.
- Put it in writing – Once you have worked through your marketing planning, get it down on paper. This will make your commitment tangible and consolidates your strategy. With a written context for your business calendar, you’ll be less easily diverted or discouraged by the inevitable minor setbacks and failures. A concrete marketing plan helps you to see “the big picture” and stay with it.
- Set clear goals – Your marketing plan should start with clear goals to which you have made an emotional commitment. These must be simply stated and easily memorable, such as; “I want an extra $100,000 in revenue this year.”
- Set up deadlines – You have established your goals, listed your objectives and mapped your niche