It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will better your competitors.

It could be said that the marketing plan is to business as the navigational chart is to sailing. No sailor worth his salt would set sail without first charting a course and similarly, no entrepreneur should embark on a business venture without a well-planned marketing strategy. It is the most fundamental and important of business tools, yet starting up a business without a written marketing strategy remains the single greatest mistake made by most entrepreneurs.

Keep in mind that setting out anywhere without knowing where you’re going or how you’re going to get there, is a mistake for which you will almost certainly pay later. What’s more, with a winning marketing plan, you’ll be in control of your Ottawa business in a way that no “sailing-by-the-seat-of-your-pants” version of marketing could ever achieve. Time and effort invested now will pay off handsomely in the future.

  1. Find the time to plan – Time, or the lack of it, is the most common reason given for not devising a marketing strategy. While it’s true that to come up with a properly constructed plan you’ll need time to step back from the daily grind, in the long term, you’ll reap the benefits. Devising a plan is a time-consuming, intense, intellectual exercise involving thought, debate, discussion and analysis, but it’s also time w