If Copy Is Dead, Then Long Live Copy

The debate between long copy and short copy has been going on for years. Last week, my colleague Paul Austin-Menear waded into it, proclaiming “The Death of Long Copy.”  But instead of favouring short copy, as many have done before him, he writes that...

Top 10 Marketing Ideas of 2009

What a year! To celebrate, here’s another list of top achievements from 2009 for you to enjoy. As you know, MBMagazine is a collection of news, opinions, and ideas presented by the creative minds at Marketing Breakthroughs. This year, the team got together and...

The Power of Context in Copywriting

The final agent of change that Malcolm Gladwell identifies in his book The Tipping Point is “The Power of Context”. The Power of Context suggests that epidemics are strongly influenced by their situation and the circumstances, conditions and particulars of the...

Copywriting Block? Try These Six Tips

When it comes to writer’s block (or copywriting block, as I’ve been experiencing for the last couple days) sometimes all it takes is time. But sometimes a break from writing — and perhaps the creative process in general — just isn’t...

25 Must Know Copywriting Tips

Want tips on copywriting? We’ve got you covered! 1. Your headline’s job is to get someone to read the first sentence. 2. The job of the first sentence is to get someone to read the rest of your copy. 3. If you’re writing for the net, make sure you...