Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

Does Your Home Page Tell a Compelling Story?

Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition to attract and entice visitors to either shop online or further engage with a company. I tell our clients everyday that they should aim to...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

The Ethics of Marketing With Advertorials

What are advertorials? The hyper stimulated digital environment that the marketing industry currently finds itself navigating has created unprecedented possibilities for content creation. It greatly helps our clients in transmitting their products and messages to...

9 Seconds to Win: Selling in the Attention Economy

You have the attention span of a goldfish. That’s what Jeffrey Gitomer says in his book Social Boom! So as a business owner, blogger, politician or PR professional, you have nine seconds to capture the attention of visitors to your website before they’re...