Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective...

Does Your Home Page Tell a Compelling Story?

Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition [...]

Creating a Money-Making Marketing Plan – Part 2

In the first part of this two part series we looked at the importance of having a marketing plan and reviewed [...]

Creating a Money-Making Marketing Plan – Part 1

It's no great secret that planning is the first key to success in any business venture. A sound marketing plan [...]

The Power of Context in Copywriting

The final agent of change that Malcolm Gladwell identifies in his book The Tipping Point is “The Power of Context”. [...]

By |2020-02-29T16:59:22-04:00October 26th, 2009|Blogging, Classic Marketing + Advertising, Copywriting, International Marketing + Advertising, Web Writing|Comments Off on The Power of Context in Copywriting

Copywriting Block? Try These Six Tips

1. Think of copywriting as a regular job, and less as an art. This one comes from Stephen King's On [...]

By |2020-02-28T18:41:04-04:00May 12th, 2009|Canadian Marketing + Advertising, Classic Marketing + Advertising, Copywriting, Ottawa Marketing + Advertising, Web Writing|Comments Off on Copywriting Block? Try These Six Tips

5 Ways to Boost Your Blog’s Traffic With Content Marketing

1. Comment on other blogs - It’s a fact. Commenting on other people’s blogs can significant help to increase traffic [...]

By |2020-02-28T18:43:19-04:00April 17th, 2009|Blogging, Social Media Marketing, Web Marketing + Advertising, Web Writing|Comments Off on 5 Ways to Boost Your Blog’s Traffic With Content Marketing