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If Copy Is Dead, Then Long Live Copy

The debate between long copy and short copy has been going on for years. Last week, my colleague Paul Austin-Menear waded [...]

By Marketing Breakthroughs|2020-03-04T17:55:23-04:00September 28th, 2012|Copywriting, Web Video, Web Writing|Comments Off on If Copy Is Dead, Then Long Live Copy
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Video Marketing And Its Growing Impact in Canada

It’s no surprise that online videos are playing a large role, not only in video marketing and branding, but also [...]

By Marketing Breakthroughs|2020-03-04T17:57:39-04:00May 9th, 2011|Canadian Marketing + Advertising, Web Video|Comments Off on Video Marketing And Its Growing Impact in Canada
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16 Really, Really, Really Useful SEO Resources!

Want an absolute ton of SEO tips? You've come to the right place. The truth is that after I initially [...]

By Marketing Breakthroughs|2020-03-04T18:03:38-04:00March 23rd, 2009|Search Engine Optimization, Social Media Marketing, Web Marketing + Advertising, Web Video, Web Writing|Comments Off on 16 Really, Really, Really Useful SEO Resources!
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Hot Topic: The State of Canadian Marketing

In Friday's Globe and Mail, Arlene Dickenson (of Venture Communications and Dragon's Den fame) offered some interesting insights, opinions and [...]

By Marketing Breakthroughs|2020-04-02T12:14:56-04:00March 16th, 2009|Blogging, Canadian Marketing + Advertising,