Phonebloks and Crowdsourcing Social Media Reach

A tidal wave of innovation can start with one tweet. Or in this case, it can start before the campaign even begins, as Dave Hakkens of the Netherlands discovered last week. If you haven’t heard of Phonebloks, it’s a pretty revolutionary concept...

If Copy Is Dead, Then Long Live Copy

The debate between long copy and short copy has been going on for years. Last week, my colleague Paul Austin-Menear waded into it, proclaiming “The Death of Long Copy.”  But instead of favouring short copy, as many have done before him, he writes that...

Video Marketing And Its Growing Impact in Canada

It’s no surprise that online videos are playing a large role, not only in video marketing and branding, but also in society as a whole. Want to listen to a new hit song? Watch the video. Missed your favourite CTV show? Turn to YouTube. Trying to learn how to “Grill...

Vintage Ottawa Marketing Video

Take a trip back to the 40s with this awesome marketing video – an episode of James A. Fitzpatrick’s Traveltalks devoted to our own beautiful city of Ottawa. Thank you, YouTube! What a great marketing video for Ottawa tourism. As an Ottawan myself, it hits...

My Most Memorable Super Bowl Commercials

With only 25 days before Super Bowl XLIV, every sports fan can feel the anticipation mounting, and I’m definitely one of them. Although I don’t follow any team religiously, I am a huge Super Bowl fan! Ever since I was a kid, I enthusiastically tune in to watch what I...

Top 10 Marketing Ideas of 2009

What a year! To celebrate, here’s another list of top achievements from 2009 for you to enjoy. As you know, MBMagazine is a collection of news, opinions, and ideas presented by the creative minds at Marketing Breakthroughs. This year, the team got together and...