What’s Your Plan for 2017?

As 2016 draws to a close, I am reminded of my first client, Bob Robertson, CA, formerly the Managing Partner of Wilkinson + Company LLP in Trenton, Ontario. For many years, up until Bob’s retirement in 2011, he was also my accountant and financial advisor. When we met...

Google Eliminates Side Ads, What’s The Impact?

At the end of February 2016 Google announced they were removing side ads from search pages. Many in the industry began speculating how this decision was going to impact cost-per-click (CPC) and competition. Overall, Google went from displaying a maximum of 11 ads per...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Mastering Google AdWords

How to Buy Better, Get Better Results and the Leads and New Customers You’re Looking For Let’s talk dollars and cents. In today’s digital world, businesses must have an effective online advertising strategy to attract new customers. Today, Google is the most...

MB’s Friday Brief: Marketing Tools

Welcome to MB’s Friday Brief, where we compile some of the “must-read” articles and awesome marketing tools for your small-to-medium sized business. Send us your personal must-read articles; we’re always looking to share great resources. Happy...