Metallica + Ottawa = 19,100 Free Downloads!

They took Napster to court thinking they could somehow curb the tide of online music. But now heavy metal superstars Metallica are singing a whole different tune when it comes to their online strategy, and the results have benefited both the band and their fans. After...

The Ask Jeeves Brand is back!…Just Not in North America

Do you remember one of the Internet’s most recognizable faces? I hope so, because the brand is back! (kind of). Ask.com conducted a poll in the United Kingdom, and it turns out that after a 3-year hiatus, the lovable Jeeves is back by popular demand. This time...

Google Launches Google Ventures

Looking for a little venture capital? Google wants to help you out, and so it’s just launched Google Ventures. Google Ventures plans to spend about $100 million in its first year, so if you’ve got a great idea, you’d better contact them now and get...

Hot Topic: The State of Canadian Marketing

In Friday’s Globe and Mail, Arlene Dickenson (of Venture Communications and Dragon’s Den fame) offered some interesting insights, opinions and predictions about the state of Canadian marketing. Here are some of the highlights from her one-on-one interview...

Personal Branding Online

As more and more people are doing more and more social networking, the lines between work and play, home and office, are blurring. I’ve got coworkers and friends on Facebook. I’ve got coworkers and friends on LinkedIn. I follow both business contacts and...

We’re Joining the Twitter Conversation

After plenty of posts about it on this very blog, Marketing Breakthroughs has finally joined Twitter, the world’s fastest growing social networking site. If you’re not already tweeting away or following other twitterers, you should be. Twitter is a unique...