Splinter Cell Takes Viral Marketing To Another Level

It started with a tweet. A viral marketing tweet. “www.splintercell.com has been hacked. We are trying our best to resolve the situation and will update ASAP.” Splinter Cell, a popular espionage video game franchise from game studio Ubisoft Montreal, is...

Hand-Held Public Broadcasting, err, Podcasting!

Some folks may complain that CBC is increasingly irrelevant in our modern 24-hour news and Internet world. Everyone seems to blog constantly, CNN reports more news than any person would ever want to know, and Twitter is delivering information directly into our...

Canadians Love Viral Video

Canadians watch more hours of viral video on average than internet users in the U.S., U.K., Germany and France, says Bryan Segal, vice-president of sales for the market research company comScore Canada. The question is, Who will cash in on Canada’s love for...

The Facebook ToS Group: A Lesson in Going Viral

When Facebook released their new Terms of Service, there was quite a backlash. A bunch of groups were created that were completely against them. One of these groups really went viral, and grew to be much larger than the other ones. Why? What made one group succeed...