A New Take on Coupon Advertising

I stumbled across a really cool example of billboard advertising on The Marketing Blog (brought to you by the editorial [...]

FAIL: Nestle’s Social Media PR Blunder

One of the foremost reasons why engaging with social media can be advantageous to businesses is that they can catch [...]

Snickers and ‘Snacklish’: Great Marketing Campaign or Not?

Confectionery giant Mars has just launched a major marketing campaign for its best selling candy bar, Snickers, that is centered [...]