A New Take on Coupon Advertising

I stumbled across a really cool example of billboard advertising on The Marketing Blog (brought to you by the editorial team from Marketing Magazine) today: James Ready beer has these innovative advertising billboards in Southern Ontario that act as giant coupons. The...

Vintage Ottawa Marketing Video

Take a trip back to the 40s with this awesome marketing video – an episode of James A. Fitzpatrick’s Traveltalks devoted to our own beautiful city of Ottawa. Thank you, YouTube! What a great marketing video for Ottawa tourism. As an Ottawan myself, it hits...

Social Advertising: The New Feel-Good Marketing?

I think I like the Pepsi Refresh Project, Pepsi’s new social advertising consumer generated marketing (CGM) campaign. If you check out the website, you’ll see that the collection of ideas in the running for grants (currently 241) are pretty nifty....

FAIL: Nestle’s Social Media PR Blunder

One of the foremost reasons why engaging with social media can be advantageous to businesses is that they can catch customers’ concerns about their company that they are sharing with their neighbours in cyberspace and address them directly before too much damage...

My Most Memorable Super Bowl Commercials

With only 25 days before Super Bowl XLIV, every sports fan can feel the anticipation mounting, and I’m definitely one of them. Although I don’t follow any team religiously, I am a huge Super Bowl fan! Ever since I was a kid, I enthusiastically tune in to watch what I...

Top 10 Marketing Ideas of 2009

What a year! To celebrate, here’s another list of top achievements from 2009 for you to enjoy. As you know, MBMagazine is a collection of news, opinions, and ideas presented by the creative minds at Marketing Breakthroughs. This year, the team got together and...