How to Select the Right Marketing Firm

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective...

10 Reasons Why Advertising Campaigns Fail

A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working...

Does Your Home Page Tell a Compelling Story?

Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition [...]

Hot Topic: The State of Canadian Marketing

In Friday's Globe and Mail, Arlene Dickenson (of Venture Communications and Dragon's Den fame) offered some interesting insights, opinions and [...]