How to Select the Right Marketing Firm

You’ve decided you need to hire a marketing company or advertising agency. What’s your next step? 1. Do your homework Before you buy a car, a crib or a computer, you research, read and review. The same should be done when you are looking for a marketing agency. To get...

10 Reasons Why Advertising Campaigns Fail

A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working. He wanted my opinion about why, and some recommendations to turn the campaign around. When I talked with him further and checked out the creative, I...

Does Your Home Page Tell a Compelling Story?

Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition to attract and entice visitors to either shop online or further engage with a company. I tell our clients everyday that they should aim to...

Undercover Marketing? Keeping Up With the Joneses.

“The Joneses” is a new Demi Moore/David Duchovny film coming soon to a theatre near you. Check out the trailer below. According to the synopsis, the film is about four individuals living undercover as a picture-perfect family. What their neighbours...

Top 10 Marketing Ideas of 2009

What a year! To celebrate, here’s another list of top achievements from 2009 for you to enjoy. As you know, MBMagazine is a collection of news, opinions, and ideas presented by the creative minds at Marketing Breakthroughs. This year, the team got together and...