by Steve Klein | Sep 17, 2010
Take a trip back to the 40s with this awesome marketing video – an episode of James A. Fitzpatrick’s Traveltalks devoted to our own beautiful city of Ottawa. Thank you, YouTube! What a great marketing video for Ottawa tourism. As an Ottawan myself, it hits...
by Steve Klein | Apr 7, 2010
Wow. Nike’s first Tiger Woods-centric advertising since everyone’s opinion of the golf great drastically changed last fall has surfaced. They aren’t brushing scandal under the rug. They have Tiger staring the audience in the eye, while the voice of...
by Steve Klein | Mar 16, 2010
Recently, I had the pleasure of viewing the World’s Best Commercials as per the 2009 London International Awards. Although some spots were obviously made with the sole intention of winning awards, others were able to do the near impossible: connect us with the brand...
by Steve Klein | Mar 2, 2010
Tim Hortons is in a bit of hot water due to a marketing misstep. Their latest television commercial is a touching one, so much so that many viewers were moved to learn more about the featured family, the “true story” that this commercial was based on. The...
by Steve Klein | Feb 26, 2010
The Friday Breakthrough is Ottawa’s weekly roundup of some of the Internet’s best marketing and social media articles for a less-than-intense day at the office. For the duration of the Winter Olympic Games, the Friday Breakthrough will be dedicated to...
by Steve Klein | Feb 12, 2010
The Friday Breakthough is Ottawa’s weekly roundup of some of the Internet’s best marketing and social media articles for a less-than-intense day at the office. For the duration of the Winter Olympic Games, the Friday Breakthrough will be dedicated to reviewing The...
